The dessert brand opened its first corporate location in Chicago’s West Loop in February 2023, has since opened two franchised stores in California and Texas, and has more than 30 other franchise locations currently in development. The brand has a USA plan to build 500 locations in the next 5 years. 

Renowned for his culinary brilliance and mastery of hospitality, Fabio Viviani has garnered a worldwide following of food enthusiasts. His ever-growing empire, which currently includes prestigious restaurants, bestselling cookbooks, and media appearances, has set the stage for his latest venture – JARS by Fabio Viviani – as the brand establishes itself internationally.